Yusuf Buti is an accomplished executive with over 30 years of international experience in digital transformation across government, media, and technology sectors.
He has successfully launched AI-based platforms and cloud infrastructure programs that have significantly impacted organizations throughout the GCC and the broader MENA region, serving as founder and CEO of multiple consulting and technology ventures.
Throughout his career in both the public and private sectors, Youssef has led strategic innovation initiatives, established pioneering partnerships, and driven business growth and sustainability. He has played a key role in digitizing national infrastructure and modernizing public services, employing a data-driven approach and stakeholder-focused methodology, aligning digital solutions with institutional objectives while empowering teams to work with agility.
Youssef possesses extensive expertise in governance, change leadership, and cross-boundary innovation, dedicating his efforts to helping organizations navigate transformations and build sustainable competitive advantages.
Professional Experience:
Chief Executive Officer - Dar Al-Marfa Consulting
(Bahrain – Saudi Arabia – United States)
- Established branches in three countries and built a multidisciplinary consulting brand.
- Developed and executed growth roadmaps and revenue enhancement strategies.
- Built local and international partnerships.
- Implemented enterprise-wide performance management systems.
- Recruited and developed multidisciplinary leadership teams.
- Founded startups in cloud production, digital platforms, and AI.
Head of Engineering and Media Technology Operations - Twofour54 / Abu Dhabi Media Authority
Abu Dhabi, UAE | 01/2009 - 01/2022
- Established a consulting company delivering strategic and technical solutions.
- Led technical and strategic operations in the media production zone.
- Implemented a digital archiving system reducing costs by 85%.
- Supported five media startups.
- Managed a $12M technology infrastructure budget, generating $2.44M in additional revenue.
Acting Director of Technical Affairs – Bahrain Broadcasting Authority
Bahrain | 01/2008 - 01/2009
- Developed technical strategy for national media aligned with Bahrain 2030 Vision.
- Led infrastructure and satellite projects.
Head of Technical Projects – Bahrain Broadcasting Authority
Bahrain | 01/2005 – 03/2009
- Managed broadcast infrastructure with 99.997% operational reliability.
Early Career Roles:
- Technical Director, News Center & Acting Head of IT (2004-2005).
- Satellite Station Engineer (2002-2004).
- Frequency Engineer (2001-2002).
- Business Development Consultant – Gateway Gulf, Manama (2007).
- GIS Archive Project Manager - Ministry of Cabinet Affairs and Information, Bahrain (1999–2001).
- Engineering Lecturer - University of Bahrain (1996–1999).
- Intern – BAPCO (1995).
- Intern – Batelco (1993).
Education:
- Master of Science, Communications Management – University of Portsmouth, UK (10/2004).
- Bachelor of Science, Electrical and Electronics Engineering – University of Bahrain (10/1996).
Certifications:
- Project Management Professional (PMP).
- Six Sigma Yellow Belt.
- Over 45 professional courses and certifications (available upon request).
Leadership Skills:
- Strategic Leadership & Vision Execution.
- Transformational Leadership & Change Management.
- Governance & Board Engagement.
- Business Continuity Planning.
Finance & Operations:
- Financial Management & Discipline.
- Performance Improvement & Revenue Optimization.
- KPI Management & Process Enhancement.
Business Development & Relationships:
- Strategic Partnerships & Contract Negotiation.
- Consultative Sales & Stakeholder Engagement.
- Client Advisory Services.
Technology & Digital Transformation:
- Business Intelligence & Analytics.
- Agile Methodologies for Digital Strategy.
- Design Thinking & Innovation.
- Digital Culture & Innovation Management.
Personal Competencies:
- Effective communication across diverse audiences.
- Decision-making & problem-solving.
- Critical and creative thinking.
- Leading multicultural teams.
Key Achievements:
- Founded and scaled Dar Al-Marfa across Bahrain and Saudi Arabia into a regional brand.
- Led digital transformation projects in government agencies and major corporations, including AI platforms and cloud infrastructure.
- Established strategic partnerships with government and private sector entities in the region.
- Managed multinational teams, exceeding performance targets.
Leadership Strengths:
- Clear vision supporting sustainable growth.
- Turning ideas into actionable projects.
- Smooth change management maintaining operational stability.
- Strong network in the Gulf and international markets.
- Delivering results in competitive and dynamic environments.
His Philosophy In Leadership:
Leadership is more than managing business operations - it is about creating an environment that inspires teams to unleash their full potential, transforms challenges into opportunities, and converts ideas into impactful, sustainable achievements.