EWB launches "EWB Students Programme"

Exhibition World Bahrain (EWB) launched the EWB Students Programme, an educational initiative designed to introduce young adults to the dynamic Meetings, Incentives, Conferences, and Exhibitions (MICE) industry and business events and inspire them to explore it as a promising career path.
 
With its hands-on approach and expert guidance, the EWB Students Programme marks an important milestone in raising awareness among Bahrain’s youth about the strategic significance of the MICE sector and business events and its wide range of exciting career opportunities. 
 
The programme included students from St. Christopher School, American School of Bahrain, British School of Bahrain, Bahrain Bayan School, and Ibn Khuldoon National School, reaching nearly 100 students aged 15 to 18 years (Grades 9-12).
 
Through interactive lectures and engaging activities, the programme highlighted the MICE industry and business events’ critical role in advancing Bahrain’s economy, supporting the Kingdom’s Tourism Strategy 2022-2026, and contributing to regional economic diversification. The initiative also served as a meaningful platform to highlight the growing importance of business tourism in driving sustainable economic growth and fostering innovation.
 
The lectures covered a wide spectrum of topics, including: The significance of the MICE sector and business events in Bahrain and the region, tourism mega-projects and MICE infrastructure, the event life cycle and event management in practice, key industry stakeholders and ecosystems, international trends, and career opportunities and pathways within the tourism, MICE and business events sectors.
 
Adding a creative dimension to the learning experience, students participated in the "EWB Game of Life", an interactive board-game-style activity designed by EWB to stimulate real-world decision-making in tourism and business events. Students worked in teams to navigate strategic and creative challenges, testing their problem-solving skills while competing to win.
 
The winning team from each school will be awarded a special behind-the-scenes tour of EWB during a major live event, offering them first-hand exposure to client interactions, event setup, and venue operations.